Today Tamil Nadu plays host to two dozen FM radio stations. The state capital Chennai alone has 10 FM radio stations. As per NRS report, Tamil Nadu has the highest penetration of radio, in the country. Both rural and urban market put together has 46 per cent radio listenership across the state. This high ratio of radio penetration should not be surprising, to radio analysts, since Tamil Nadu is the only state which was uninterruptedly exposed to FM radio for decades unlike other states of India, because of its proximity to Sri Lanka, where FM radio is a matured industry. It follows that the broadcast waves are reaching Indian territory as well owing to the proximity of the two nations.
April 12, 2011
Tamil Nadu - The State of FM Radio Stations
Today Tamil Nadu plays host to two dozen FM radio stations. The state capital Chennai alone has 10 FM radio stations. As per NRS report, Tamil Nadu has the highest penetration of radio, in the country. Both rural and urban market put together has 46 per cent radio listenership across the state. This high ratio of radio penetration should not be surprising, to radio analysts, since Tamil Nadu is the only state which was uninterruptedly exposed to FM radio for decades unlike other states of India, because of its proximity to Sri Lanka, where FM radio is a matured industry. It follows that the broadcast waves are reaching Indian territory as well owing to the proximity of the two nations.
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nice post
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